The Silhouette of Leadership: James Bond and Miss Moneypenny

Beverley Hawkins

Chapter 8 in Fictional Leaders, 2013, pp 125-138 from Palgrave Macmillan

Abstract: Abstract This chapter reflects on the way images of heroic leaders from popular culture can be used within organisations. I link my ethnographic data to some extracts from Ian Fleming’s ‘007’ novels to suggest why Bond’s heroic style of action-focused leadership acts as a template for organisational heroics. I also highlight the implications of Miss Moneypenny’s role as the heroic leader’s ‘trusty sidekick’ (Maccoby, 2000). I suggest that figures from popular culture, like Bond and Moneypenny, can act as ‘leadership silhouettes’, resurrecting heroic models of leadership within post-heroic workplace structures.

Keywords: Popular Culture; Corporate Culture; Television Series; Daily Telegraph; International Recruitment (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-27275-1_9

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DOI: 10.1057/9781137272751_9

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