Early adopters

Adrian Furnham

A chapter in The Engaging Manager, 2012, pp 69-71 from Palgrave Macmillan

Abstract: Abstract Funny how some brands, business models and academic theories become established in the common consciousness. “Technical” phrases soon seep into everyday language. Verbs and nouns are derived from products: we “Hoover the carpet”, “Google the web”, and “Sellotape the parcel”. Individuals obtain eponymous fame with such terms as Spoonerisms, Freudian slips and Bushisms.

Keywords: Early Adopter; Everyday Language; Quality Circle; Swot Analysis; Academic Theory (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-27387-1_17

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DOI: 10.1057/9781137273871_17

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