The Diaspora Route

Nirmalya Kumar and Jan-Benedict E. M. Steenkamp

Chapter Three in Brand Breakout, 2013, pp 71-91 from Palgrave Macmillan

Abstract: Abstract The word diaspora comes from Greek διασπoρά, meaning “scattering, dispersion.” It is “the movement, migration, or scattering of people away from an established or ancestral homeland.”1 As professors based in London and Chapel Hill, North Carolina, we belong to the Indian and the Dutch diasporas, respectively. We are among 215 million first-generation migrants around the world, roughly 3 percent of the world’s population. If migrants formed a nation, it would be the world’s fifth largest between Indonesia and Brazil. The numbers of second-generation migrants are even greater.

Keywords: Host Country; Real Estate Investment Trust; Host Culture; Islamic Banking; Home Culture (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-27662-9_4

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DOI: 10.1057/9781137276629_4

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