Alliance negotiation and formation

Francis Bidault
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Francis Bidault: ESMT European School of Management and Technology

Chapter Chapter 7 in Managing Joint Innovation, 2012, pp 159-185 from Palgrave Macmillan

Abstract: Abstract Family minivans became a hot category in the 1980s following the successful launch of the Chrysler Voyager and Renault Espace in the European market. Many of the continent’s car markers were left scrambling for the appropriate reaction to what appeared to be a product innovation with huge potential. Experts’ forecasts suggested that the demand for the minivan might exceed one million units at the turn of the century, and all players in Europe wanted to have a share of that pie.

Keywords: Joint Venture; Business Case; Trust Building; License Price; Joint Innovation (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-28411-2_7

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DOI: 10.1057/9781137284112_7

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