Innovation

Marek Szwejczewski and Malcolm Jones
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Marek Szwejczewski: Cranfield University
Malcolm Jones: Productivity Europe

Chapter Chapter 9 in Learning From World-Class Manufacturers, 2013, pp 162-182 from Palgrave Macmillan

Abstract: Abstract In many markets, the need to innovate is becoming more important. Much has been written about the need for companies to focus on developing and launching new products; many a CEO has been heard to say metaphorically “we must innovate or die”. We see lots of product innovation around us today; it is one of the key factors behind the success of many leading companies. While the importance of product development is not in doubt, a one-dimensional focus on products can detract a company from the profit and growth potential of the other types of innovation. This is not a book about innovation per se but it is important to recognise that manufacturing has an important role to play in this area. This chapter is concerned with the issue of innovation; it examines the various ways a manufacturer can innovate and especially the importance of process innovation.

Keywords: Customer Satisfaction; Product Innovation; Risk Priority Number; Print Head; Pressure Relief Valve (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-29230-8_9

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DOI: 10.1057/9781137292308_9

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