Introduction

Joel Backaler
Additional contact information
Joel Backaler: Frontier Strategy Group

A chapter in China Goes West, 2014, pp 1-3 from Palgrave Macmillan

Abstract: Abstract It was only 8:00 a.m. and I could barely distinguish the blue and red BlueStar corporate logo through the dark grey Beijing skies. The towering building was home to just one division of ChemChina’s $28 billion dollar global empire. Before walking into BlueStar,s headquarters for the first time, I could tell that this was not going to be a typical consulting engagement. In addition to producing specialty chemicals, BlueStar also operates a franchise of over 500 fast-food noodle shops across China called Malan Noodle. BlueStar had just received $600 million in strategic investment from Blackstone, an American private equity firm, and it was my job to work with the BlueStar team to help redesign critical business processes in advance of a planned initial public offering overseas. I entered BlueStar’s office fully aware that relying on my Mandarin skills to communicate would be far from the most challenging aspect of this assignment.

Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-29393-0_1

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137293930

DOI: 10.1007/978-1-137-29393-0_1

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().