Images of the Self: Toward a Model of CSR Leadership

Diane L. Swanson
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Diane L. Swanson: Kansas State University

Chapter 2 in Embedding CSR into Corporate Culture, 2014, pp 13-33 from Palgrave Macmillan

Abstract: Abstract In his highly influential book Images of Organization, Gareth Morgan examines the role of metaphor in theories of organization. His thesis is that all theories of organization and management result in implicit images or metaphors that lead us to see, understand, and manage organizations in distinctive yet partial ways. In this way, metaphor that is drawn from theory has far-reaching consequences. Morgan adds that although metaphors can create valuable insights, they can also be misleading, because of their incompleteness and biases (Morgan, 1997, p. 4). Taking this viewpoint into consideration, this chapter compares the image of self cast by standard economics with representations of the self cast by other theoretical perspectives.1 This analysis is designed to shed light on a sense of self befitting corporate social responsibility (CSR) leadership.

Keywords: Corporate Social Responsibility; Corporate Culture; Business Leadership; Individual Freedom; Moral Community (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-30008-9_2

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DOI: 10.1057/9781137300089_2

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