Attracting Millennials to the Workplace

Andrés Hatum ()

Chapter 3 in The New Workforce Challenge, 2013, pp 63-98 from Palgrave Macmillan

Abstract: Abstract Having a well-respected, strong brand was once considered critical to be able to attract top talent. It was enough to be a multinational corporation and become highly admired company. The rankings prepared by Fortune magazine refl ect that perspective. In response to the question “Which fi rms have the best reputation?” the answer would be “Look at the Fortune magazine rankings.” Accordingly, for years these rankings have helped elevate companies’ prestige. However, is that still enough? Is a good reputation and strong brand suffi cient to attract the new generation to one’s company?

Keywords: Prospective Employee; Personal Brand; Strong Brand; Young Employee; Peace Corps (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-30299-1_4

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DOI: 10.1057/9781137302991_4

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