The Social Embeddedness of Entrepreneurship
Mark Casson and
Catherine Casson
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Catherine Casson: University of Oxford
Chapter 5 in The Entrepreneur in History: From Medieval Merchant to Modern Business Leader, 2013, pp 120-134 from Palgrave Macmillan
Abstract:
Abstract Entrepreneurs often owe their success to other people, they are not just’ self-made’. Social contacts provide the entrepreneur with information, workers and a market for their product. This chapter explores how entrepreneurs acquire and enhance social contacts. It shows that the entrepreneur’s customers often have a clear perception of what ‘debt’ the entrepreneur owes to society in general. The chapter concludes with a restatement of the new research agenda that the book has outlined, emphasising the interdisciplinary perspective that the book has provided.
Keywords: Trade Fair; Social Contact; Family Business; Social Entrepreneurship; Sport Club (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-30582-4_5
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DOI: 10.1057/9781137305824_5
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