Commercial Business Models for a Fast Changing Industry

Gregor White and Nicola Searle

Chapter 2 in Changing the Rules of the Game, 2013, pp 28-47 from Palgrave Macmillan

Abstract: Abstract Standing in line at the supermarket checkout, clutching the latest in Activision’s Call of Duty series, is not particularly unusual as millions of people do the same during launch week. Collectively, we contribute to the £490 million of sales in the week following Call of Duty’s release. Standing in line feels anachronistic in a world where ‘on demand’ has come to mean games at your fingertips, any genre, any format, any platform.

Keywords: Business Model; Game Market; Business Model Innovation; Game Developer; Game Industry (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1057/9781137318411_3

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