Ninety Trillion Spams and Counting: Rethinking the Marketing Social Contract in a Web 2.0 World

Fred K. Beard

Chapter 5 in The Dominant Influence of Marketing in the 21st Century, 2013, pp 66-94 from Palgrave Macmillan

Abstract: Abstract As I contemplated the best way to begin this chapter, a thought occurred to me: “I wonder how much spam there is, really?” A search of the Web produced a fairly quick and credible answer. According to website Pingdom.com, the number of e-mails sent worldwide in 2010 was 107 trillion and about 90% of them were spam, which works out to the 90 trillion spams I mention in my title. It also works out to some 292 billion spams a day or about 100 for each of 2010’s 2.9 billion e-mail account holders. Let us pause for a moment and offer a prayer of gratitude for the inventor of the spam filter.

Keywords: Social Medium; Social Contract; Federal Trade Commission; Advertising Expenditure; Direct Mail (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-32263-0_5

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DOI: 10.1057/9781137322630_5

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