Tomorrow’s Markets

Ian Chaston

Chapter 5 in Entrepreneurship and Innovation During Austerity, 2013, pp 69-86 from Palgrave Macmillan

Abstract: Abstract In terms of determining how the new austerity might alter the demand for an organisation’s products or services, a possible starting point is to comprehend what influences customer needs and how these change over time. Ultimately the demand for virtually all goods, with the possible exception of certain areas of public sector expenditure, is determined by consumer demand. In some cases, such as clothes or housing, this demand is of a direct nature, reflecting actual consumer expenditure, whereas in the case of business-to-business (B2B) markets demand is ‘derived’. This occurs because sales are ultimately determined by consumer purchasing further downstream within a market system.

Keywords: Economic Downturn; Harvard Business Review; Customer Behaviour; School Leaver; Consumer Spending (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-32443-6_5

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DOI: 10.1057/9781137324436_5

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