The Bank

Claudio Gomez Portaleoni, Svetla Marinova, Rehan ul-Haq and Marin Marinov
Additional contact information
Claudio Gomez Portaleoni: Siemens
Svetla Marinova: Aalborg University
Rehan ul-Haq: University of Birmingham
Marin Marinov: University of Gloucestershire

Chapter 5 in Corporate Foresight and Strategic Decisions, 2013, pp 126-129 from Palgrave Macmillan

Abstract: Abstract The case study (Apollo Bank) was conducted in an international bank which is headquartered in a large European financial centre. The bank provides a variety of services to banking customers, including private banking, corporate banking and investment banking. Although the bank’s business activities primarily lie in the home market (country of origin), the bank has managed to achieve an international presence by particularly expanding its activities in the European market and beyond. The data collection at the research site consisted of two phases: in May-June 2009 and in October-December 2009. During both periods, data were collected from 30 interviewees from different departmental and organizational levels of the bank.

Keywords: Research Site; Central Management; Large Bank; Investment Banking; Private Banking (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-32697-3_6

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DOI: 10.1057/9781137326973_6

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