Growth Marketing

Daniel J. Weinfurter

Chapter Chapter 8 in Second Stage Entrepreneurship, 2013, pp 125-140 from Palgrave Macmillan

Abstract: Abstract THE WORDS SALES AND MARKETING are often used in the same sentence in business discussions and articles as though they are part of one catchphrase. To many, it may appear as though sales and marketing are just different words for the same or similar activities. After all, the ultimate function of both is to influence a purchase decision. However, this is a misconception and often leads to wasted time and resources. It is important to know the differences between these two business functions to make them work for you. Naturally, as executed within a company, they support the efforts of the company to secure clients and revenue. But that’s where the similarities end.

Date: 2013
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DOI: 10.1007/978-1-137-33714-6_9

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