Measuring earned media

Laurent Florès

Chapter Chapter 6 in How to Measure Digital Marketing, 2014, pp 148-190 from Palgrave Macmillan

Abstract: Abstract Measuring earned media is a matter of some complexity, linked to their inherent nature, which blends both spontaneous actions and/or reactions, as well as the diversity of social platforms.

Keywords: Social Medium; Customer Relationship Management; Analyze Sentiment; Brand Equity; Public Relation (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-34069-6_6

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DOI: 10.1057/9781137340696_6

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