Innovation: A Disquieting Muse

Piero Formica

Chapter 5 in Stories of Innovation for the Millennial Generation: The Lynceus Long View, 2013, pp 32-35 from Palgrave Macmillan

Abstract: Abstract Many are those who court me, hoping that with my help they will improve their performance. Among them are the most famous and celebrated entrepreneurs. And so I am welcomed, for example, in Maranello, near Modena in Italy, where Ferrari was founded — seeking to make faster, more reliable products offering more choice to consumers. Sometimes — not often — I am approached by explorers of unknown lands, those who open up new paths with revolutionary effects on the market, founding enterprises that exploit the new culture of the knowledge economy.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-34731-2_5

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DOI: 10.1057/9781137347312_5

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