Luxury Relationship Branding: Heart-Winning Strategies for Brand Managers and their Corporations

Michaela Merk

Chapter chapter 2 in Luxury Sales Force Management, 2014, pp 34-139 from Palgrave Macmillan

Abstract: Abstract Using the five emotional facets that characterize the relationships salespeople have with their brands, in this chapter I provide 18 heart-winning strategies. Together they form the Luxury Relationship Branding — Strategies. Putting these in place, managers can bind the sales force even more closely to brands and corporations without necessarily getting into the vicious cycle of paying more and more money to make people stay.

Keywords: Compensation System; Store Manager; Head Office; Brand Manager; Brand Relationship (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-34744-2_3

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137347442

DOI: 10.1057/9781137347442_3

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().