Ways of Winning Over the Sales Force in the Digital World

Michaela Merk

Chapter chapter 3 in Luxury Sales Force Management, 2014, pp 140-165 from Palgrave Macmillan

Abstract: Abstract The omnipresence of digital tools in our lives is fundamentally changing the retail environment, its rules and actors. It is one of the megatrends of the 21st century, heavily influencing and modifying the given structures of shopping and consumption. Digitalization is invading all areas of our lives at such speed that many companies have trouble keeping up.

Keywords: Store Manager; Sales Force; Digital Tool; Digital World; Customer Data (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-34744-2_4

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DOI: 10.1057/9781137347442_4

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