How Brands Can Benefit from Strong Sales Force-Brand Relationships

Michaela Merk

Chapter chapter 4 in Luxury Sales Force Management, 2014, pp 166-174 from Palgrave Macmillan

Abstract: Abstract Why should companies try their best to win salespeople’s hearts?

Keywords: Organizational Commitment; Store Manager; Brand Relationship; Affective Organizational Commitment; Luxury Brand (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-34744-2_5

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DOI: 10.1057/9781137347442_5

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