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Recruitment Strategies for Strong Sales Force-Brand Relationships

Michaela Merk

Chapter chapter 5 in Luxury Sales Force Management, 2014, pp 175-193 from Palgrave Macmillan

Abstract: Abstract There are many “first” steps in recruitment: the first interview, the first impression, the trial period.

Keywords: Recruitment Strategy; Store Manager; Customer Base; Brand Relationship; Luxury Brand (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-34744-2_6

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DOI: 10.1057/9781137347442_6

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