Information-processing Model of Financial Communication

Shih-Lun Alex Wang

Chapter Chapter 1 in Financial Communications, 2013, pp 1-20 from Palgrave Macmillan

Abstract: Abstract Afinancial communication here refers to any kind of communication that conveys messages regarding financial dealings and topics. For example, financial marketers such as banks, insurance companies, credit card issuers, and investment firms spend tremendous amounts of money on creating and delivering financial communications to consumers in the forms of advertising and news. A financial communication can also be a specific investment prospectus, a financial disclosure in a financial advertisement, or a financial term in a direct mailing. For example, credit card solicitations and mortgage loan documents all include messages that need to be conveyed to consumers via various forms of financial communication.

Keywords: Corporate Social Responsibility; Financial Marketer; Behavioral Intention; Credit Card; Digital Medium (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-35187-6_1

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DOI: 10.1057/9781137351876_1

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