Consumer Motivation and Financial Communication

Shih-Lun Alex Wang

Chapter Chapter 3 in Financial Communications, 2013, pp 43-62 from Palgrave Macmillan

Abstract: Abstract Financial marketers must carefully communicate with consumers about financial products or services in order to avoid undesirable consequences and costly mistakes. Due to regulations and competition, marketers must continually inform consumers of their services or products while making sure that mandated statements and disclosures are also provided in financial communications. There are many financial products and services that require carefully executed communications. To name a few, communications regarding credit cards, securities, mutual funds, student loans, car loans, and mortgages all have to be created carefully since restrictions may be applied to what marketers can or need to include in their messages about these products and services (Wang 2009c, 2010a, 2011b, 2012a, 2012b, 2012c).

Keywords: Financial Marketer; Credit Card; Mutual Fund; Contextual Relevance; Personal Involvement (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-35187-6_3

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137351876

DOI: 10.1057/9781137351876_3

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().