Retail Matters
Kendra Coulter
Chapter Chapter 1 in Revolutionizing Retail, 2014, pp 1-17 from Palgrave Macmillan
Abstract:
Abstract In the world of retail, there is much talk of revolution. When a new product or marketing strategy is introduced, companies and media observers often claim that retail will be revolutionized. When new retail chains are created, corporate leaders assert that their company will revolutionize retail (Belisle 2011; Frank 2012; Spector 2005). The expansion of Walmart’s reach, influence, and power has been called a revolution in retail, as well (Lichtenstein 2009). This book explores the idea and possibility of a different kind of retail revolution, one in which workers’ well-being is improved and, ideally, transformed.
Keywords: Political Action; Corporate Leader; Retail Manager; Political Labor; Retail Worker (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-36116-5_1
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DOI: 10.1057/9781137361165_1
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