Safe Choices

Dheeraj Sinha

Chapter Chapter 3 in India Reloaded, 2015, pp 40-55 from Palgrave Macmillan

Abstract: Abstract The capital city of India, New Delhi, now has a swanky airport. While the earlier airport had a single gate for entry, leading to long queues, the new one has more than a dozen. Despite the sudden increase in the number of entry-gates, you will still find long queues at one or two gates, while all others lie vacant. What explains this behavior? Well as Indians, we like standing in queues, sort of. If there are so many people standing at one gate, there must be something right about it, and if there is no one at the others, there must be something wrong about them — why take a chance and be sorry?

Keywords: Market Share; Oral Care; Safe Choice; Uttar Pradesh; Tooth Sensitivity (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-36710-5_4

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DOI: 10.1057/9781137367105_4

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