Success Overdrive

Dheeraj Sinha

Chapter Chapter 5 in India Reloaded, 2015, pp 71-86 from Palgrave Macmillan

Abstract: Abstract One has heard of a free fall to failure, but India experienced a free rise to success. After living with the Hindu rate of growth of 4% for many decades, India grew at a breakneck speed post its economic liberalization in 1992. Its GDP touched 10.3 in 2010 [1], the job scene was rocking and so were the businesses. In those days in India, you could do no wrong — from a business and economy perspective. Multinational companies were setting up shop in India and local companies were expanding their play. Many Indian companies built during the era of license-raj were busy revitalizing their culture and identity, from old and fuddy-duddy to young and nimble, in line with the new progressive India. Young, energetic, and vivacious was the mood of the times. Preity Zinta, who embodied this zest, was an oft-referenced brand personality and a popular brand ambassador of the time.

Keywords: Television News; Joint Family; Home Loan; Public Interest Litigation; Western Worldview (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-36710-5_6

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DOI: 10.1057/9781137367105_6

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