Sexy Everything

Dheeraj Sinha

Chapter Chapter 7 in India Reloaded, 2015, pp 103-118 from Palgrave Macmillan

Abstract: Abstract Chaar bottle Vodka, kaam mera roz ka, na mujhko koi roke, na kisi ne roka (four bottles of Vodka is my everyday fix, nobody should stop me, no one ever does) — this song, composed and sung by Indian rapper YoYo Honey Singh, for the Bollywood movie Ragini MMS 2, was top of the charts in India for many months, in 2014. It blared from speakers in cars, discotheques, parties, and homes alike. The mainstream success of the song is culturally interesting, because it celebrates alcohol unabashedly.

Keywords: Mobile Phone; Popular Culture; Social Stratum; Indian Cinema; Popular Song (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-36710-5_8

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DOI: 10.1057/9781137367105_8

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