A Totally Unknown Concept: Marketing Multiplier

A. Coskun Samli

Chapter Chapter 5 in Dynamic Markets and Conventional Ignorance, 2014, pp 49-57 from Palgrave Macmillan

Abstract: Abstract Our very dynamic and abused market system has performed very well under certain conditions. When financiers and big banks are focusing on creating investment products for profit rather than on allocating capital to borrowers, the market system does not work. When 93 percent of GDP goes to 1 percent of the population, the market system does not work. When in hard economic times government spending is blocked by the opposition party, the market system does not work.

Keywords: Market System; Multiplier Effect; Dynamic Market; Ripple Effect; Opposition Party (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-37021-1_6

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DOI: 10.1057/9781137370211_6

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