Competitive Intensity and Product Line Strategies in Technology-Based Industries

Claudio Giachetti
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Claudio Giachetti: Ca’ Foscari University of Venice

Chapter 3 in Competitive Dynamics in the Mobile Phone Industry, 2013, pp 79-92 from Palgrave Macmillan

Abstract: Abstract In this chapter, the analysis links competitive dynamics and product line extension literatures, and explores whether competitive responses to industry rivals in terms of product line extension are different when faced with different levels of competitive intensity over time. Although competitive dynamics may help understand the rationale underlying product portfolio adjustment, scholars from this stream of thought offer very limited arguments on the relationship between competition and the length of a firms’ product line. This chapter develops a theoretical framework which suggests that the competitive intensity-product line length relationship is not linear. It also illustrates insights into the mobile phone industry.

Keywords: competitive intensity; mobile phone industry; product line (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-37412-7_4

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DOI: 10.1057/9781137374127_4

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