Aligning with Competitors when Adopting New Product Technologies

Claudio Giachetti
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Claudio Giachetti: Ca’ Foscari University of Venice

Chapter 5 in Competitive Dynamics in the Mobile Phone Industry, 2013, pp 115-139 from Palgrave Macmillan

Abstract: Abstract Common to many strategic management theories is the assumption that firms dynamically adjust their behaviors to a predetermined target, a process that some authors have called “strategic adjustment”. Recently, in the strategy field, the “strategic reference point (SRP) theory” has introduced the idea of strategic adjustment toward more than one reference target. Borrowing from various insights offered by the SRP theory, this chapter analyzes how both the leader and the collective behavior of industry rivals influence the firm when adopting new product technologies. Using data on product portfolio strategies of mobile phone vendors in the UK market, results show that the benchmarks toward which firms adjust their strategic actions vary, depending on whether the product technology represents a radical or incremental product innovation.

Keywords: incremental innovation; market leader; mobile phone industry; radical innovation; strategic adjustment (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-37412-7_6

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DOI: 10.1057/9781137374127_6

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