Looking Good

Peter Andrews and Fiona Wood

Chapter Chapter 8 in Überpreneurs, 2014, pp 151-165 from Palgrave Macmillan

Abstract: Abstract According to evolutionary psychologist and social network guru Robin Dunbar, the average size of social groups in monkeys and other primates is directly proportional to the size of the neocortex — the thoughtful bit — relative to the rest of the brain. The reason, Dunbar argues, is that the maintenance of larger numbers of stable interpersonal relationships — of which mutual grooming is the most obvious manifestation — requires correspondingly more neocortical processing capacity.

Keywords: Global Reporting Initiative; Asian Financial Crisis; Harmonious Relationship; Foreign Brand; Sales Consultant (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-37615-2_8

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DOI: 10.1057/9781137376152_8

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