Corporate Social Responsibility

Matthew W. Ragas and Ron Culp
Additional contact information
Matthew W. Ragas: DePaul University
Ron Culp: DePaul University

Chapter Chapter 8 in Business Essentials for Strategic Communicators, 2014, pp 109-122 from Palgrave Macmillan

Abstract: Abstract Corporate social responsibility (CSR) is hardly a new concept (Rawlins, 2005). Over a century ago, industrial magnate Andrew Carnegie (1901) wrote “The Gospel of Wealth,” in which he implored businesspeople to contribute to the public good. More than 60 years ago, corporate communication pioneer Arthur W. Page advised AT&T, then one of the world’s largest companies, to run its business not only for its shareholders but also for the benefit of the public (Jones & Kostyak, 2011). A half century ago, GOLIN founder Al Golin encouraged McDonald’s CEO Ray Kroc to give back to the communities that contributed to the company’s success. As a result of that charge, Ronald McDonald House was formed, and houses have since been established around the world (Golin, 2006). More recently, Whole Foods Market founder John Mackey and his coauthor Rajendra Sisodia (2013) have espoused the virtues of “conscious capitalism.” What is different about decades past and today is that caring for society and not just profits is no longer the exception but the rule for successful, enduring corporations and business managers.

Keywords: Corporate Social Responsibility; Stakeholder Theory; Global Reporting Initiative; Corporate Social Responsibility Initiative; Corporate Social Responsibility Performance (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38533-8_8

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137385338

DOI: 10.1057/9781137385338_8

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().