Corporate Reputation

Matthew W. Ragas and Ron Culp
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Matthew W. Ragas: DePaul University
Ron Culp: DePaul University

Chapter Chapter 9 in Business Essentials for Strategic Communicators, 2014, pp 123-135 from Palgrave Macmillan

Abstract: Abstract While reputation has always been talked about as a valuable asset, it hasn’t always been treated as one by businesspeople and the organizations they help run. Widespread support across the corpo-rate world for the idea that reputation is an invaluable source of competitive advantage and should be treated as such has only emerged over the past 20 years or so (Barnett & Pollock, 2012; Bauer, 2010; Carroll, 2013; Fombrun & Shanley, 1990; Hutton, Goodman, Alexander, & Genest, 2001; Ragas, 2013a, 2013c).

Keywords: Corporate Governance; Corporate Reputation; Reputation Management; Company Dimension; Strategic Communication (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38533-8_9

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DOI: 10.1057/9781137385338_9

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