Introduction: Why We Love to Hate the Oil Companies

Mark L. Robinson
Additional contact information
Mark L. Robinson: LLC

A chapter in Marketing Big Oil: Brand Lessons from the World’s Largest Companies, 2014, pp 1-4 from Palgrave Macmillan

Abstract: Abstract The largest oil companies—Exxon Mobil, Chevron, BP and Royal Dutch Shell—have received little attention in the marketing and brand management literature, both within the academic and popular non-fiction arenas. This is primarily due to the negative image the industry had inherited ever since John D. Rockefeller’s Standard Oil Trust was broken up in 1911 over its virtual monopoly of power and highly questionable business practices. Further, crises such as the Exxon Valdez oil spill in 1989 and BP’s Deepwater Horizon’s explosion in April 2010 and the resulting environmental and PR disasters have only served to perpetuate the negative image of the industry.

Keywords: Brand Image; Advertising Campaign; Brand Management; Exxon Mobil; Royal Dutch Shell (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38807-0_1

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137388070

DOI: 10.1057/9781137388070_1

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().