The Tarnished BP Brand: From Texas City to Price Fixing

Mark L. Robinson
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Mark L. Robinson: LLC

Chapter 9 in Marketing Big Oil: Brand Lessons from the World’s Largest Companies, 2014, pp 64-70 from Palgrave Macmillan

Abstract: Abstract In addition to the Deepwater Horizon explosion and resulting oil spill in the Gulf of Mexico in April 2010, BP suffered additional blows to its new brand image. U.S. Government officials had fined the company over leaky pipelines in Alaska and attempts to control prices in the U.S. propane markets. All of these events seriously damaged BP’s corporate reputation and brand image.

Keywords: Corporate Reputation; Brand Image; Royal Dutch Shell; Commodity Future Trading Commission; Texas City (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38807-0_10

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DOI: 10.1057/9781137388070_10

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