Communicating with the Masses: Big Oil and Social Media

Mark L. Robinson
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Mark L. Robinson: LLC

Chapter 17 in Marketing Big Oil: Brand Lessons from the World’s Largest Companies, 2014, pp 136-145 from Palgrave Macmillan

Abstract: Abstract There is no doubt that social media is changing the way people communicate and connect with each other. Not only do social media sites like Facebook, Twitter, and YouTube facilitate people-to-people communication but they also play a role in how consumers communicate to, and about, a company’s brand. Big Oil brands can improve their communication with the masses by implementing many of the recommendations from this chapter.

Keywords: Social Medium; Coast Guard; Social Medium Site; Twitter Account; Exxon Mobil (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38807-0_18

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DOI: 10.1057/9781137388070_18

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