Big Oil and the Love-Hate Relationship

Mark L. Robinson
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Mark L. Robinson: LLC

Chapter 1 in Marketing Big Oil: Brand Lessons from the World’s Largest Companies, 2014, pp 6-9 from Palgrave Macmillan

Abstract: Abstract Big Oil is the popular name given to represent the four largest western oil companies, Exxon Mobil, BP, Chevron, and Royal Dutch Shell. These companies have had to endure a poor image with the general public for well over 100 years. They also remain popular targets for investors. This relationship is polarizing. People either love them or hate them. While Big Oil historically sits atop most annual company rankings based on revenues, these companies are ranked towards the middle or end of the pack when ranked on brand value.

Keywords: Gasoline Price; Corporate Brand; Exxon Mobil; Global Brand; Gallup Organization (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38807-0_2

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DOI: 10.1057/9781137388070_2

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