The Exxon Valdez: A Failure in Brand Crisis Leadership

Mark L. Robinson
Additional contact information
Mark L. Robinson: LLC

Chapter 7 in Marketing Big Oil: Brand Lessons from the World’s Largest Companies, 2014, pp 48-54 from Palgrave Macmillan

Abstract: Abstract Following the grounding of the oil tanker Exxon Valdez in 1989, the company and its chief executive, Lawrence Rawl, greatly mishandled the public relations response to the incident. The company’s executives attempted to use several of William Benoits image restoration strategies, such as minimization and bolstering in an attempt to deflect the negative publicity surrounding the event.

Keywords: Coast Guard; Negative Publicity; Chemical Dispersant; Crisis Communication; National Public Radio (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38807-0_8

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137388070

DOI: 10.1057/9781137388070_8

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().