The Effect of Communicating CSR and Fair Trade on the Attitudes and Behavior of Employees of Trading Enterprises

Anna Rogala, Tomasz Wanat, Renata Nestorowicz and Magdalena Stefańska

Chapter Chapter 6 in Fair Trade in CSR Strategy of Global Retailers, 2015, pp 149-173 from Palgrave Macmillan

Abstract: Abstract Corporate social responsibility (CSR) and fair trade present retailers with a serious challenge, as they not only must focus on their own employees in their strategies but they also must demand that their suppliers and subcontractors match the requirements defined by these ideas. Both CSR and fair trade share a principle that employees should be properly remunerated and their rights should be respected, and children should not be employed. These requirements are binding not only for retail trade companies but also all lower-level links in the supply chain. From a long-term perspective, developing a company’s image based on respecting human rights and employee rights helps each participant in the supply chain achieve a competitive advantage.

Keywords: Corporate Social Responsibility; Fair Trade; Internal Communication; Corporate Social Responsibility Action; Retail Trade (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38904-6_6

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137389046

DOI: 10.1057/9781137389046_6

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().