The environment for luxury

Misha Pinkhasov and Rachna Joshi Nair

Chapter Chapter 3 in Real Luxury, 2014, pp 56-78 from Palgrave Macmillan

Abstract: Abstract Luxury is a reaction to the world around it. Its rarity is not in the simple lack of supply. It is in the contrast luxury provides to one’s everyday experience. Luxury soothes and reassures body, mind, and spirit. Like an antidote, luxury distinguishes itself by providing an uncommon, better alternative to the present. So, understanding luxury also means understanding people’s lives. It is not enough to understand your product. You have to understand how people integrate it into their thought processes.

Keywords: Hedge Fund; Volatile Implication; Responsible Leadership; Brand Extension; Slow Food (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-39557-3_4

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DOI: 10.1057/9781137395573_4

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