Toward a socially valuable business

Misha Pinkhasov and Rachna Joshi Nair

Chapter Chapter 5 in Real Luxury, 2014, pp 102-139 from Palgrave Macmillan

Abstract: Abstract In London, in the spring of 2012, jeweler Fabergé held a charity event called The Big Egg Hunt. It was a citywide Easter egg hunt that followed the opening of the brand’s new flagship boutique and coincided with Queen Elizabeth II’s diamond jubilee. Artists, designers, and celebrities were invited to design one of over 200 fiberglass eggs, which were then placed around central London.

Keywords: Corporate Social Responsibility; Social Responsibility; Corporate Governance; Corporate Philanthropy; Corporate Sustainability (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-39557-3_6

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DOI: 10.1057/9781137395573_6

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