The outlook for luxury

Misha Pinkhasov and Rachna Joshi Nair

Chapter Chapter 8 in Real Luxury, 2014, pp 198-221 from Palgrave Macmillan

Abstract: Abstract In 2014, researchers at Princeton University published a study predicting the decline of Facebook. Picking up on the migration of younger users away from Facebook to new social networks, and using models from epidemiology and the decline of Myspace as a case study, they concluded that Facebook would lose 80 percent of their users within three years.But epidemics decline because disease is not useful to the individual host organism, although it may be useful for the evolution of the ecosystem, and because it ultimately destroys its host and loses its means of support.

Keywords: Brand Equity; World Economic Forum; Global Economic Crisis; Luxury Brand; Boston Consult Group (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-39557-3_9

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137395573

DOI: 10.1057/9781137395573_9

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().