The New Social Contract: The Business of Values

Ramsay Najjar

Chapter 1 in Business and Education in the Middle East, 2014, pp 6-19 from Palgrave Macmillan

Abstract: Abstract The following chapter addresses the topic ‘Winds of Business Change’ by examining the evolving relationship between business and society and the emergence of a new social contract. It explores implications for the corporate communication of social responsibility and makes a case for aligning global agendas in the future.

Keywords: Corporate Social Responsibility; Social Responsibility; Social Contract; Corporate Social Responsibility Activity; Brand Equity (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-39696-9_2

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DOI: 10.1057/9781137396969_2

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