Managing Small Firms

Martin Spraggon, Virginia Bodolica and Nabeela Ali

Chapter Chapter 2 in Managing Organizations in the United Arab Emirates, 2014, pp 17-73 from Palgrave Macmillan

Abstract: Abstract This case study relates the story of U-Brand, a new venture resulting from a partnership agreement between two old friends who left their homes in Southern Asia to settle down in the UAE. The partners decided to take advantage of the multiple business opportunities available in their country of residence and establish their media company in a free zone located in the Emirate of Sharjah. The case describes the internal and external dynamics surrounding the set-up, evolution, and development of U-Brand activities for the period between 2006 and 2009. Although, from its very inception, U-Brand enjoyed a successful start, a series of events and managerial decisions has brought the company to the verge of collapse.

Keywords: new venture; free zone; partnership agreement; small business; print and digital media; media industry; UAE (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-40920-1_2

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DOI: 10.1057/9781137409201_2

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