Role of Brands When Children Share Snacks

Valérie Hémar-Nicolas, Mathilde Gollety, Coralie Damay and Pascale Ezan

Chapter 6 in Consumer Brand Relationships, 2015, pp 123-145 from Palgrave Macmillan

Abstract: Abstract In her campaign to prevent childhood obesity, Michelle Obama has called on food manufacturers to produce and promote healthy foods, and to use the power of brands to teach to children to adopt healthy eating behaviors.

Keywords: Consumer Research; Responsible Marketer; Brand Extension; National Brand; Young Consumer (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-42712-0_7

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DOI: 10.1057/9781137427120_7

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