The Global Luxury Market

Claudio Diniz
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Claudio Diniz: Maison du Luxe

Chapter 2 in The Luxury Market in Brazil, 2014, pp 12-23 from Palgrave Macmillan

Abstract: Abstract This chapter addresses the global luxury market, including that in BRIC (Brazil, Russia, India and China) and Latin America. After all, to understand the activities of the Brazilian luxury market, one must have a broad view to compare it to the volume of business in worldwide. Foreign enterprises annually commission surveys from consulting companies to understand the size of the luxury market in high net worth (HNWI) groups in BRIC, in underexploited areas, such as in Latin America, and, more specifically, in promising countries such as Brazil, in order to decide where to invest for profit. Utilizing data from these surveys conducted in the main economic groups will help us to understand the market.

Keywords: Shopping Mall; BRIC Country; Chinese Consumer; Luxury Consumption; Luxury Brand (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-43256-8_2

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DOI: 10.1057/9781137432568_2

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