The Potential of the Brazilian Luxury Market

Claudio Diniz
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Claudio Diniz: Maison du Luxe

Chapter 9 in The Luxury Market in Brazil, 2014, pp 106-115 from Palgrave Macmillan

Abstract: Abstract This chapter discusses contemporary luxury and Brazilian market trends. Higher authorities in this segment dictate the style of this new luxury: European countries, followed by democratic regimes around the world. This new luxury relies more on the senses, based on pleasure and well-being and is not ostentatious. It explores feelings rather than appearances. This remodelling of luxury aims to stop inequality from being externalized by ostentation when wearing or using luxury articles, so as to suit the global democracy.

Keywords: Real Estate; Shopping Mall; Luxury Brand; Hotel Management; Brazilian Economy (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-43256-8_9

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DOI: 10.1057/9781137432568_9

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