Multirational Management in Tourism

Christian Laesser and Pietro Beritelli

Chapter 5 in Multirational Management, 2014, pp 91-99 from Palgrave Macmillan

Abstract: Abstract The management of a tourism management and marketing organisation is multirational since there are always different stakeholders at work. This chapter places an interview with the manager of St. Gallen-Bodensee Tourism at the centre of its considerations. In addition, the authors present a brief interpretation against the background of the current debate in the field of tourism sciences.

Keywords: Service Provider; Tourism Director; Tourism Service; Marketing Organisation; Tourism Organisation (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-44442-4_5

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DOI: 10.1057/9781137444424_5

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