Gamification

Nik Kinley and Shlomo Ben-Hur
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Nik Kinley: YSC Ltd
Shlomo Ben-Hur: IMD

Chapter 9 in Changing Employee Behavior, 2015, pp 153-172 from Palgrave Macmillan

Abstract: Abstract You may not know it, you may not have recognized it when it happened to you, but the chances are that you have already experienced gamification. If you have a loyalty card from a retailer, belong to a frequent flyer scheme with an airline, or are a member of LinkedIn, then you will have been on the receiving end of a gamified process.

Keywords: Behavior Change; Video Game; Intrinsic Motivation; Social Connection; Game Designer (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-44956-6_9

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DOI: 10.1057/9781137449566_9

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