Customer Experience Is the New IP

Dave Power

Chapter 6 in The Curve Ahead, 2014, pp 93-109 from Palgrave Macmillan

Abstract: Abstract Meena and Raj Singh, NaviMark’s VP of Customer Support, arrived in Chicago for a dinner meeting with Benson Moore, Chief Marketing Officer at L’Esprit Cosmetics. Meena had secured a table overlooking the Chicago River at Smith & Wollensky. Chicago had many great steak-houses but this was Benson’s favorite.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-46435-4_7

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DOI: 10.1057/9781137464354_7

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