Feedback is a Gift

Dave Power

Chapter 8 in The Curve Ahead, 2014, pp 127-140 from Palgrave Macmillan

Abstract: Abstract “Please have a seat and we’ll get started,” said NaviMark’s VP of Marketing, Patrick Howard, as he prepared to demonstrate a prototype of LoyalOne. Assembled in the VIP Suite at the Hyatt Grand Cypress in Orlando were four marketing executives in town for Loyalty Expo, an annual conference for the customer loyalty industry. Patrick was using this conference to solicit feedback on an early release of a new NaviMark product. It was an effective and inexpensive way to gather informal feedback from this highly specialized segment of marketers. The VIP Suite was cheaper than setting up a booth at the trade show—and more private.

Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-46435-4_9

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137464354

DOI: 10.1057/9781137464354_9

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().